NYLON: I think you dropped something

NYLON magazine has been one of my favorite reads for the past few years. Since the days when I had to take a special trip to Borders Books to get it, and now that I can pick it up at CVS. This past issue (February 2009, with Camilla Belle on the cover) left me annoyed with the name-dropping at nearly every turn of the page.
Example 1: “Out of Bounds” about Jeremy Scott ObyO and his line of gilded, winged sneakers for adidas (cough* i want them for my birthday *COUGH). It goes on about his upbringing in Kansas and how being out of touch has allowed him to stretch his creativity beyond the norm. Understandably in the middle it mentions some of the celebrities that he has designed clothes for like Bjork, Britney Spears, and Madonna. In the last paragraph Scott Peterson talks about “all his friends” and then drops "M.I.A., Santi, Kanye, and Agyness."
It was excessive, but didn’t bug me yet.
Example 2: On the very next page the article “Prints Charming” about Sue Stemp, the writer drops Kate Moss and Daisy Lowe into the last paragraph, mirroring the previous article’s use of celebrity as promotion. The article is supposed to be about the artist and her prints and textiles!
Example 3: ON THE PAGE AFTER EXAMPLE 3!!! In News, Rags to Riches, is about a designer who stumbled into the business as a shop-girl wearing her own creations. Smack in the middle we get Alicia Silverstone and Mary-Kate Olsen coming to her trunk show.

Here’s the gist of what I’m trying to say here: NYLON isn’t a tabloid. If all I wanted to read about were celebrities and “it-girls” I would read US Weekly (which I already read while I wait on line in the supermarket). While I understand that it is important to have an example of someone who wears an item, the name-dropping this much is just obnoxious because it was three pages in a row. Doesn't someone read over the magazine as a whole before it goes to print? If not, I'll take that job!

Ps-I have bronchitis and I feel really crummy so that might have influenced my level of annoyance. I doubt it though….